I’m an experienced graphic designer specializing in packaging and brand design for high-impact consumer goods. Most recently, I served as the in-house graphic designer for Independent Marketing Alliance (IMA), where I developed visual content for 17 exclusive brands that collectively generated over $40 billion in sales.

 

My design career began in San Antonio’s fast-paced nightlife scene, where my promotional work quickly gained traction and led to collaborations with restaurants, magazines, and food and beverage companies. That early success evolved into broader creative leadership roles, including serving as Creative Director for the independent record label Dub South Records, where I managed design, marketing, and visual content strategy.

Over time, I found myself drawn to the world of consumer packaged goods (CPG)—where design directly shapes how brands connect on shelf. I began working with small food startups and emerging beverage brands, helping them create packaging that told a story and stood out in competitive categories. Those projects soon reached major retailers like Whole Foods, H-E-B, Walmart, and Wegmans, and one even appeared as a winning contestant on Shark Tank. That momentum deepened my focus on brand restages, line extensions, and packaging systems that balance creative storytelling with commercial performance.

 

Today, my work spans clients across the U.S. and abroad—from New York and San Francisco to the U.K., Germany, and Australia. Whether building a brand from the ground up or developing packaging for retail launch, I aim to create design that connects strategically, performs visually, and drives lasting market success.